Roll Call reported today that the Democratic Senatorial Campaign Committee (DSCC) is using Rep. Michele Bachmann's (R-Minn) presidential campaign to "fundraise, rally activists and mobilize supporters online."
Roll Call has learned the DSCC bought sponsored Google ads thatappear when viewers conduct various searches that include Bachmann's name. Clicking on the ad sends viewers to a petitiion page on the DSCC website that reads, "It's simple - Michele Bachmann is too extreme for America."Search terms that trigger the ads include Bachmann's name, variations of her name - including misspellings - search terms to coincide with her presidential announcement this week and anything about her platform and key issues such as abortion. Other terms included are "John Wayne" and "lies."
The campaign wonk in me loves to see things like this - simple but clever organizing tools.
I also think that Bachmann will scare the hell out of not only true progressives but also independents once they fully understand what this woman is all about. At some level it appears that Bachmann gets this as she is currently working hard to soften the impact of the some of the crazier shit she has had to say over the past little while. Or, as a headline at TPM refered to it: "Michele Bachmann's Big Presidential Campaign Walkbacks."
Evan McMorris-Santoro wrote today:
Rep. Michele Bachmann is a firebreather. It's a significant part of her charm. But as polls show her to be a serious candidate in the Iowa caucuses - and, therefore, the race for the nomination - Bachmann's been up on TV rounding off some sharp edges.No longer is President Obama "un-American," as Bachmann said in 2008. Nor is eliminating the minimum wage the top priority it was back in 2005. As she steps into the national spotlight - with the help of big-time campaign strategist Ed Rollins - Bachmann is presenting a kinder, gentler face.
As I wrote a few days ago, she is even moderating her typically homophobic views on gay marriage by talking about states' rights and how New York had the right to sanction gay marriage under the the 10th Amendment.
All of this is to say that she is going to try to reinvent herself as a more reasonable person, though I strongly suspect it's too late for that. I also think that the good folks at the Democratic Senatorial Campaign Committee understand this point very well. Looks like they've got a strategy. It's called the truth.
(Cross-posted at Lippmann's Ghost.)