MMMM #118 --- MORE Media Training,

     When will schools (and businesses) learn that sometimes the fight isn't worth the fighting. Sometimes it's best to give it up.

     A Mississippi school (Why is i always Mississippi?) is being sued after a football player was thrown off the team for wearing pink cleats for Breast Cancer Awareness month.

      If only these administrators would either hire good PR people, or at least think ahead and consider how the story will play out, envisioning themselves standing in front of an armada of New Yawk media types trying not to look like local yokels...and then consider whether settling the issue would be a better course of action.

     There are issues you go to the mat for....issues you fight to the end.

     But doncha think the pink cleat battle against a photogenic jock could have been settled without a court battle? Or do they have a lot more money for education in Mississippi than we have in Alabama?

     At the very least, the Principal and his staff should have defused the issue by wearing pink sneakers every day to show the school supports the breast cancer issue...to make sure the affair is framed as a school discipline issue.

     But you have to know something about the media to make suggestions like that.



[The Monday Morning Media Memo is a regular feature of this blog.]